Mottainai NHK TVCMもったいない

A television commercial directed by Yoshitoshi Shinomiya titled “Mottainai”, produced for a joint campaign by NHK and Advertising Council Japan (AC Japan). “Mottainai” is a term which conveys a sense of regret concerning waste, both physical waste and wasteful action.

I was in charge of the backgrounds for this short animation and painted most of them myself using Adobe Photoshop.

NHK-AC共同キャンペーン「『もったいない』で明日は変わる」四宮義俊監督のアニメーションCMです。背景担当として参加して、大部分を僕が描きました。