A new TV commercial directed by Yoshitoshi Shinomiya titled "Mottainai", produced for a joint campaign by NHK and Advertising Council Japan (AC Japan).
"Mottainai" is a term which conveys a sense of regret concerning waste, both physical waste and wasteful action.
I was in charge of the backgrounds for this short animation and painted most of them myself.
Screenshots, スクリーンショット copyright © NHK
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