Mottainai NHK TVCM Backgrounds

A new TV commercial directed by Yoshitoshi Shinomiya titled "Mottainai", produced for a joint campaign by NHK and Advertising Council Japan (AC Japan).

A new TV commercial directed by Yoshitoshi Shinomiya titled "Mottainai", produced for a joint campaign by NHK and Advertising Council Japan (AC Japan).
 
"Mottainai" is a term which conveys a sense of regret concerning waste, both physical waste and wasteful action.
 
I was in charge of the backgrounds for this short animation and painted most of them myself.
 
 
 
NHK-AC共同キャンペーン「『もったいない』で明日は変わる」四宮義俊監督のアニメーションCMです。
 
今回は背景担当として参加して、大部分を僕が描きました。
 
Screenshots, スクリーンショット copyright © NHK
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